The SKU Algorithm
Is your marketing spend based on your warehouse balance & back-end financial output?
Read our shortlisted case for The Drum Awards for Best use of Data using;
The SKU Algoritm here!
Use our calculator to see what the SKU Algorithm could deliver for your business
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*The results from this calculator are projections based on a prior client case, Humble Venture Group does not in any way guarantee or suggest that your performance will be identical or near to the output from the calculator.
Read more about our algorithm below
Look beyond ROAS and CoS, how much is it costing you to sit on slow moving inventory?
Let your marketing channels understand which items need more help, and which will sell out regardless!
1
We connect Google Ads and META to your financial numbers and warehouse balance
We utilize Google Cloud combined with your Business intelligence system to ensure data freshness is never beyond 24 hours, allowing your marketing budget to make the best decisions not only based on current ROAS/CoS, but on Sales Velocity and current inventory balance.
2
Define what success means for you on in terms of Business Financials
We then set strategic targets together with the financial controller and the head of purchasing regarding what stock levels and sales velocity we should be aiming for inside the marketing platforms.
3
Restructure campaigns on Media Channels & Scale
Finally, we roll out the new campaigns based on your financial goals and real-time warehouse information and scale the markets and marketing channels you operate in one by one utilizing the new information.